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Willie Creek Pearls

Willie Creek Pearls is a Western Australian family business celebrating over 30 years of service excellence. They sustainably produce the best pearls in the world: Australian South Sea Pearls, and offer complete pearl experiences from shell to showroom. Their multi-award winning tours include the Willie Creek Pearl Far... view more info

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For assistance with your booking call 1300 885 775 (+61 8 9460 4900)


Hours: Office Hours: Monday to Friday 9:00am to 5:00pm. Please contact our Tour Bookings team between 7.30am and 5.00pm.


Willie Creek Pearls is owned and operated by the Banfield Family. The Banfield family moved to Broome in 1989, when Lord McAlpine was developing the town. They purchased Broome Buslines, and successfully developed it into a tour company offering coach tours throughout the Kimberley. After operating tours to Willie Creek, they acquired the Pearl Farm.

Since then they have expanded operations to include commercial pearling and the historical Pearl Luggers. Through these operations, they deliver an entertaining, memorable and complete pearl experience, providing an insight into the home and story behind the Pearl of Western Australia.

Cancellation Policy

We understand plans can change, so here are our conditions and policies

Willie Creek Pearls endeavours to amend / alter bookings for individuals and groups however this cannot be guaranteed.

Willie Creek Pearls will comply with any public health orders made by State and Federal governments that apply to both you the customer and our employees/workplace areas including mandatory up to date vaccinations.

As per the current State and Federal public health orders all guests who visit our premises for tours or to use our hospitality facilities must be up to date with vaccinations providing evidence via approved methods upon request.

A minimum of 48 hours’ notice is required for bookings to be changed or cancelled at nil charge. Bookings cancelled within 48 hours may incur a 100% charge.

Cancellations of group bookings require a minimum of 7 days’ notice to avoid fees. Cancellation with less than 7 days’ notice may incur a 50% charge of the private tour price.

COVID-19 related cancellations due to a government directive (ie: mandatory lockdown or border closure) will be issued a full refund.

COVID-19 related cancellations due to the below may not be refunded if it does not fall in the 48 hours’ notice period.
* Declined G2G pass
* Required testing not being fulfilled by guest(s) and/or having the appropriate clearance prior to travel
* Guests’ inability to comply with all legislative conditions
* Forced isolation at state or regional border
* Guest(s) tests COVID-19 positive inside 48 hours prior to arrival

Changes to tours are subject to availability.


PO Box 116, Broome, Australia 6725


To Pearl Luggers: Pearl Luggers is located in the heart of Chinatown at 31 Dampier Terrace, Broome. To Willie Creek Pearl Farm: To drive to Willie Creek Pearl Farm, travel out of Broome along the Broome Highway for 10km.
Turn left onto Cape Leveque Road.
Travel along Cape Leveque Road for 15km (the last 1km is unsealed).
Turn left onto Manari Road.
Travel along Manari Road for 5km.
Turn left onto Willie Creek Road, and travel along Willie Creek Road for 8km.
Follow the signs and red discs into the Willie Creek Pearl Farm.

Weather can affect access to the farm. Self-drive customers may be required to use our alternative blue track to access Willie Creek Pearl Farm, particularly during months from December through to April. Our bookings office will notify self-drive guests on the morning of their tour or at the time of booking. We recommend a 4WD due to high tides and rain occasionally affecting access to the Willie Creek Pearl Farm. All self-drive visitors are responsible for their own road safety. In the case of a bogged vehicle, onus is on the driver to resolve the issue.



It's always great to know what others think. So here's some comments from those with experience here.

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Guest Ratings

Rated by 3 guests
Brilliant Tour
It was a fantastic tour, so much for as learnt about pearl farming. We had Rahim as our tour guide and he was brilliant. Highly recommend this tour

Beautiful Tour - Well Worth Doing!
My husband and I really enjoyed this tour. The Willie Creek crew are like a family, they are lots of fun and the learning experience is incredibly fascinating. The tour is broken up into different sections for interest. We would highly recommend it.
On a side note, I left my phone behind and didn't realise until I got back to the hotel. The Willie Creek staff went out of their way to get it back to me. They were so lovely and I can't thank them enough!

Now i know
Very informative tour and also very interesting to know the process. The whole Willie Creek group were fantastic and they were truly grateful that West Aussies were taking the time to go and visit their pearl farm and Broome in particular.