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Willie Creek Pearls

Willie Creek Pearls is a Western Australian family owned and operated business having celebrated 30 years of excellence this year. Willie Creek Pearls offer the complete pearl experience, from shell to showroom. They farm Australian South Sea Cultured Pearls, at a sea lease 10 nautical miles of the coast of Broome.... view more info

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For assistance with your booking call 1300 885 775 (+61 8 9460 4900)


Hours: Office Hours: Monday to Friday 9:00am to 5:00pm. Please contact our Tour Bookings team between 7.30am and 5.00pm.


Willie Creek Pearls is owned and operated by the Banfield Family. The Banfield family moved to Broome in 1989, when Lord McAlpine was developing the town. They purchased Broome Buslines, and successfully developed it into a tour company offering coach tours throughout the Kimberley. After operating tours to Willie Creek, they acquired the Pearl Farm.

Since then they have expanded operations to include commercial pearling, The Zookeepers Store at Cable Beach and the historical Pearl Luggers. Through these operations, they deliver an entertaining, memorable and complete pearl experience, providing an insight into the home and story behind the Pearl of Western Australia.

Cancellation Policy

We understand plans can change, so here are our conditions and policies

Willie Creek Pearl Farm and Pearl Luggers require at least 24 hours notice of tour cancellations.
Where 24 hours notice has been given there will be no charge to the booking agent or in the case of direct booking no charge to the customer.
Less than 24 hours notice of cancellation will incur a charge of 100% of the tour price.
In the instance of illness or unforeseen circumstances and where there has been less than 24 hours notice no charge will be made if the customer chooses to go the tour on a different day or time.
Group bookings require 48 hours notice.

Please note that high tides and wet weather can affect access to the Willie Creek Pearl Farm.
Willie Creek Pearl Farm and Pearl Luggers reserve the right to cancel or postpone tours at any time for this or any other reason.


PO Box 116


To Pearl Luggers: Pearl Luggers is located in the heart of Chinatown at 31 Dampier Terrace, Broome. To Willie Creek Pearl Farm: To drive to Willie Creek Pearl Farm, travel out of Broome along the Broome Highway for 10km.
Turn left onto Cape Leveque Road.
Travel along Cape Leveque Road for 15km (the last 1km is unsealed).
Turn left onto Manari Road.
Travel along Manari Road for 5km.
Turn left onto Willie Creek Road, and travel along Willie Creek Road for 8km.
Follow the signs and red discs into the Willie Creek Pearl Farm.

Weather can affect access to the farm. Self-drive customers may be required to use our alternative blue track to access Willie Creek Pearl Farm, particularly during months from December through to April. Our bookings office will notify self-drive guests on the morning of their tour or at the time of booking. We recommend a 4WD due to high tides and rain occasionally affecting access to the Willie Creek Pearl Farm. All self-drive visitors are responsible for their own road safety. In the case of a bogged vehicle, onus is on the driver to resolve the issue.



It's always great to know what others think. So here's some comments from those with experience here.

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Guest Ratings

Rated by 3 guests
Brilliant Tour
It was a fantastic tour, so much for as learnt about pearl farming. We had Rahim as our tour guide and he was brilliant. Highly recommend this tour

Beautiful Tour - Well Worth Doing!
My husband and I really enjoyed this tour. The Willie Creek crew are like a family, they are lots of fun and the learning experience is incredibly fascinating. The tour is broken up into different sections for interest. We would highly recommend it.
On a side note, I left my phone behind and didn't realise until I got back to the hotel. The Willie Creek staff went out of their way to get it back to me. They were so lovely and I can't thank them enough!

Now i know
Very informative tour and also very interesting to know the process. The whole Willie Creek group were fantastic and they were truly grateful that West Aussies were taking the time to go and visit their pearl farm and Broome in particular.